The credit crunch has delivered a profound shock to the foundations upon which the Western economic model was built. But will our financial institutions and governments simply weather the storm, make few minor regulatory adjustments and carry on as before? Can we take this perhaps once in a generation opportunity to consider the values that drive the system and reflect on what values should be driving the system?

In The White Swan Formula, James Featherby puts the case for a rediscovery of a values-based approach to business and finance, that can deliver profitability alongside the common good.

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